Lux Florals


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Lux Florals

Hewitt Street, Hoole, Chester, Cheshire, CH2 3JD  (Show me directions)

01244 3...Landline    Landline   

  Monday to Sunday: Open 24 Hours



  Visa, Mastercard



Lux Florals luxury roses that last a year are created using revolutionary natural preservation techniques and the use of only the most exceptional roses sourced from sustainable farms in Ecuador.

A product that feels as fresh as a plucked rose, looks natural and when treated with love can lasts for years.

The natural sap within each luxury rose is replaced with a mixture of glycerine, water and colouring. This preserves the rose's natural softness, beautiful strong colour and silky soft shine.

Exquisite preserved roses that last a year, provide a piece of floral art that will not only be lasting but also coordinate with the spirit of the decor and furnishings around it.

Our Ecuadorian Roses

​Ecuador is located on the equator and provides approximately 13 hours a day of sunlight for roses.

Most of Ecuador's rose plantations are found in the province of Pichincha in the Andes at an altitude of between 2,800 and 3,000 metres. This has a significant impact on the quality of these blooms. Roses grown at high altitude have a much longer growing cycle than those cultivated at sea level, up to 15 weeks as opposed to eight, so it is perfect for long-stemmed varieties with grand heads.

The cold nights also mean that you get a lot of bicolours, with contrasting hues on the edges and the insides of petals, which are very sought after in luxury markets.

Sustainable and Conscious Sourcing

The growth of Ecuador's floriculture industry was kick-started in 1991 by the Andean Trade Preference Act, brought in by the US, to promote legal industries such as flower growing as alternatives to drug trafficking in four Andean countries: Bolivia, Colombia, Ecuador and Peru. By the time the programme expired in 2013, the industry was well-established in both Colombia and Ecuador, also aided by preferential trade agreements with the EU.

At a flower show held in Russia recently Ecuadorian Roses received a gold metal for quality, surpassing countries such as the U.S., Holland, Germany, and Columbia.

Our Shopping Experience

Harry Selfridge was one of the first merchants to put goods on display at his stores, so customers could clearly see, examine and touch them. He did it because he was upset by the tradition of small English shops where all the goods were hidden on shelves and you had to ask a shop assistant to show you anything.

Tamsin wanted to emulate selfridges' approach and create a true bond between her customers and her brand - in the vast world of e-commerce it can sometimes feel like you are not personally recognised by the businesses you buy from - Tamsin wants her customers to feel special and appreciated when they buy her products.

The packaging, the print materials, the overall styling and those little extras are in Tamsin's opinion all part of the beautiful buying experience so she truly wanted to create a stunning design and an exciting, personal and extraordinary experience for her customers.


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